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The #GiveHealthy Movement Launches
Highlights Hunger as a Health Issue
The #GiveHealthy Movement launched at the Broccoli City Festival on the big stage during a concert that included performances by Solange, Rae Sremmurd and 21 Savage.
It’s designed to solve a big problem.
Donating food to food drives is one of the most popular forms of giving in the US. More people donate food than watch the Super Bowl each year, a great display of the public’s interest in supporting one of our most pressing social issues – hunger.
However, traditional food drives are limited to non-perishable donations, often highly processed, nutrient deficient food. The 42 Million+ people struggling with food insecurity also face high rates of diet related health issues – things like obesity, diabetes, cancer – due to a lack of access to healthy food. A lot of food that gets donated actually worsens these health conditions. What’s needed are healthy food items.
#GiveHealthy provides an easy way for people to donate fresh fruits, fresh vegetables and other healthy food so that people struggling with hunger get the kind of food they really need. It’s also designed to heighten public awareness that hunger is a health issue and to get people thinking about the kind of food they should donate.
#GiveHealthy is made possible, in part, by a new food drive system based upon technology and supply chain management developed by Amp Your Good. Instead of donating food by bringing canned goods to a collection box, people select food to donate from a curated list of healthy food items based upon data supplied by hunger organizations. Donors purchase these food items online via a standard e-commerce checkout process and the food is delivered directly to the hunger organizations once the drive is over.
#GiveHealthy was conceived by a group of organizations working towards getting healthier food to those who lack access to it. These Founding Partners include Wholesome Wave, WhyHunger, Foodtank, Ashley Koff Approved and Amp Your Good. National Partners
include The Center for Science in the Public Interest, SlowFood USA, Change Food and many others. The campaign also has a set of notable Health, Education, Hunger and Media partners.
The #GiveHealthy Movement is guided by an Advisory Board well versed in the complex factors affecting hunger – food system, nutrition, health, food policy and food access.
People love to donate food to support those facing hunger. It’s an elemental and universal way of giving. #GiveHealthy is designed to change this most popular form of giving so that people donate the kind of food that will have the most positive impact – healthy food.
Those who are interested in joining the #GiveHealthy movement can visit www.givehealthy.org for more information and to sign up to participate.