The recent cessation of SNAP (Supplemental Nutrition Assistance Program) benefits has created an immediate and visible ripple effect across communities nationwide. For millions of individuals and families who relied on these benefits to put food on the table, the loss of support means one thing: they’re turning to food banks and pantries in record numbers.
Across the country, organizations are reporting dramatic increases in demand — in some cases, double or even triple the usual number of visitors. Shelves are emptying faster, supply chains are strained, and volunteers are working overtime to meet the urgent need.
But amid this surge, there’s also something remarkable happening.
Communities Are Stepping Up
In the last few weeks, we’ve seen an outpouring of compassion and action. Groups that have never run food drives before — companies, schools, neighborhoods, even sports teams — are stepping up to help their local hunger relief organizations. They’re asking how they can do more, how they can do it quickly, and how they can make a bigger impact.
That’s where we come in. We’ve released a whole set of tools to support drive organizers and another set to support food banks and pantries seeking more food drive support.
What’s New
For Drive Organizers:
- New SNAP Relief Drive Toolkit – ready-to-use messaging, social posts, and email templates to inspire action in your community.
- Event-Based Drive Resources – materials designed for concerts, sporting events, and community gatherings to encourage real-time engagement and donations.
- Dual Drive Options – tools to combine online giving with in-person collection boxes, giving supporters multiple ways to help.
- Donor explainer video – for groups sponsoring their first #GiveHealthy drive – a quick explanation of how we work from a donor’s perspective.
For Food Banks and Pantries:
- Engagement Tools and Templates – pre-drafted messages and graphics to activate your network.
- Local Call-to-Action Campaigns – ways to quickly launch community-wide appeals tied to the SNAP situation.
- Recognition Assets – customizable thank-you and spotlight materials to celebrate groups stepping up to help.
A Call to Action
We know that the end of SNAP benefits has placed enormous pressure on the hunger relief network — but it has also reminded us of what’s possible when communities unite.
If your organization is already a #GiveHealthy food drive partner, thank you for all that you’re doing to meet this moment. If you haven’t yet launched a drive, there’s no better time to start. Shoot an email and we’ll get you going!
